The label soon released an album by Flipmode Squad, The Imperial. Rampage would release his debut album in 1997, along with Busta Rhymes' second album. This album went platiunm and catopulted him and the label into stardom as this album is looked at as one of the many classic east coast albums that came out during this period. The first release from Flipmode was Busta Rhymes's The Coming, which came in 1996, during the time that the east coast was beginning to gain popularity again after the rise of the west coast. Under the terms of the deal, Busta was responsible for putting their albums together and they would fund, promote and distribute the releases from the label. Elektra would allow Busta to sign these acts to his Flipmode Entertainment. At the time his friend, Rah Digga, was signing to Elektra along with another friend of his, Rampage. Soon after the Elektra Records deal was done, Busta obtained his own label which was to serve as an imprint to the label. Company history Elektra Years (1996-2000)
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